You've probably heard it before...
Emergency expenses, growing your savings and other assets, and more
You've probably heard it before...
Everyone has a book inside them.
Also, everyone has a product idea inside them.
Then... why isn't everyone rich from their books and products.
Well, my theory...
The products and books stay inside most folks.
That's a shame.
Back when I was just getting started, a person who I was following said that as marketers we have a responsibility to share our ideas and stories with others.
Even, and especially, if we charge for our knowledge.
After all, and especially considering the enormity of what's available online, people value more what they pay for more than what they get for free.
I know I do.
And the more I pay, the more I value it, and consume it, and use it, and consume it multiple times.
I read a while ago that 56.3% of Americans say that they can't afford a $1000 emergency expense, and are living paycheck to paycheck.
$1000 emergency expenses happen all the time.
The water heater breaks.
Your car breaks down.
You have an unexpected tax liability.
The price of auto insurance goes up bunches.
You need emergency medical or dental care.
Or worse, like your paycheck stops coming.
Today, with what you know, or could know relatively quickly, you have opportunities to set yourself up with income streams that will (if you're wise) cause your savings to grow, which will cover your emergency expenses.
That's the whole theory behind 5 Bucks a Day. Setting up little income streams regularly.
An extra $150/month might not seem like much, but that's the same as $5/day, and if you do this once a week or once a month, by the end of the year, you've increased your income and savings and ability to withstand emergencies quite well.
It's not as hard as it might seem.
I suggest now what I suggested long ago, get a journal. And a pen. And write down income-producing ideas as they come to you.
You'll be surprised how often they come to you once you start looking for them.
You'll also be surprised how quickly you forget them if you don't write them down and then start thinking about something else, such as watching videos on YouTube.
Those ideas in that journal can be a goldmine.
They can become products or blog posts or email content or ideas to build your email list if yours isn't big yet.
And that 3-letter word is a very powerful one.
Yet.
Replace saying "I don't have a big enough email list" with "I don't have a big enough email list YET".
Say I don't have emergency income streams YET.
Say I don't have enough affiliates YET.
And do something about it.
Accumulate info product assets.
Those can be your own products, or private label rights or resell rights products, or licenses to sell other people’s products that most of your competitors don’t have.
Put buy buttons up to sell those products somewhere, the more public the better. The easier that affiliates can find them, the better.
And about that... I used to gasp when I first thought about giving affiliates half or more of the price of something that I spent a lot of time creating.
Until I realized that even if I gave them 100%, which I do occasionally, the income they bring me (from upsells if not the main product), and the people from their list that get added to my list of buyers, is a huge benefit to treating them well.
Once you've created a handful of your own products, and/or found a handful or two of the products of others that you're an affiliate for, you have a reason to send frequent emails to your list of whatever size.
Truth: if you send more emails, you’ll make more money. If you mail once a week, you’ll make more if you mail twice a week, or ideally if you mail daily.
You don't have to just send emails when you have something new to offer.
You don’t have to send an email for any old crappy product that you don’t believe in, just because you need to mail for something either.
You can add offers to autoresponder sequences, or even send emails about older products. You just need to be sure that they're evergreen offers.
People joined your list recently that never saw those offers before, remember.
And you can put a different spin on your preselling email, a new angle, something you thought of recently, maybe a case study of someone doing that technique successfully.
So, for this issue's surprise gift to paid subscribers, I want you to have one of the most enlightening reports that I've ever seen. It's titled "Create Impossible to Ignore Sales Angles", and will show you how to outperform your competition and appeal to different segments of your lists with different angles.
Paid subscribers also have access to the newsletter archives, and thus all the surprise gifts contained therein also.